Competitive Intelligence: How To Gather Analyze And Use Information To Move Your Business To The Top by Larry Kahaner

Competitive Intelligence: How To Gather Analyze And Use Information To Move Your Business To The Top


Competitive.Intelligence.How.To.Gather.Analyze.And.Use.Information.To.Move.Your.Business.To.The.Top.pdf
ISBN: 9780684844046 | 304 pages | 16 Mb

Download Competitive Intelligence: How To Gather Analyze And Use Information To Move Your Business To The Top



Competitive Intelligence: How To Gather Analyze And Use Information To Move Your Business To The Top Larry Kahaner
Publisher: Touchstone


In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and ...

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